How Marketers are Preparing for NYC soda ban
This was posted 1 year ago. It has 0 notes.
Why Data Matters in Advertising Campaigns

I believe that research and data are essential components to any successful advertising campaign. This proves to be true when start-up data firms such as Drawbridge, are currently being marketed and sold at $45 million dollars after only being in business for 2 years. So what is all the hype around Drawbridge? It’s a quite simple idea. Drawbridge’s mission statement is to track how users sift through the web on their smartphone, tablet, laptops, and so forth. Why is this relevant to the ad industry? Well, this data can be utilized for several reasons within companies across all industries. Specifically, in the ad world, Drawbridge’s data can help pin point the most effective advertising strategies-whether it is through banners, sidebar listings, or pop up screens. This way, advertisers can find a great starting point to help build their brand and spread the word about their product campaigns and initiatives.  

This was posted 1 year ago. It has 0 notes.
Top 10 Superbowl Commercials

From the “Big Kiss” to the classic commercials from Superbowl advertisement veterans, Doritos and Taco Bell, this years advertisements engaged audiences from all ages and backgrounds. Here were the top ten in social media. 

This was posted 1 year ago. It has 0 notes.
An oldie, but a goodie...

A couple of months back, Ogilvy teamed up with Coca-cola to create a brand new initiative that would tie in friendship day with coke beverages. Not only was it difficult to upsell a product that has been an everyday drink that has been around for decades, but it was difficult to apply this initiative to all ages and backgrounds. Nonetheless, Ogilvy and Coca-cola got creative by developing a strategy that would force their customers to team together and actively engage with the product itself. Not only were they able to gain revenue from this initiative, but they were able to do this in a charitable way. 

This was posted 1 year ago. It has 0 notes.
Tis the Season in the Ad World

From Coca-cola to IKEA to Apple, here are the top 15 ad campaigns this holiday season.

This was posted 1 year ago. It has 0 notes.
20 most wanted women in advertising.. #womenleaders
This was posted 1 year ago. It has 0 notes.
Future of Print Ads

Proof that the advertisement world is far from dying, and miles deep into a world of creativity where the sky is the limit. In the most recent edition of Sports Illustrated, Lexus released what many are calling the world’s most interactive print ad. Sure the idea and concept of this ad is imaginative and interactive, but what happens when you don’t have an iPad conveniently nearby because you simply cant afford the device? That would be a huge downfall and lead to what seemed to be the most interactive print ad back to the original everyday magazine ad you take a glance at and flip over within seconds. All in all? Great concept and idea, but maybe Lexus should try making print ads that use the iPhone to bring these ads to life..

This was posted 1 year ago. It has 0 notes.
How to Advertise on Tumblr
This was posted 1 year ago. It has 0 notes.
Yes Facebook may not be doing the best in stocks, but it's dominating the Ad World, ahead of Google & Apple...
This was posted 2 years ago. It has 0 notes.
Big Numbers from a Big Company-Apple's iPhone 5 Release

As every year goes by, America’s dependency on Apple products has grown drastically, especially in the iPhone industry. As of last quarter, Apple’s iPhone accounts for about 70% of the company’s profits… A somewhat shocking number, as you would think its computer/laptop systems would play more of a role in net profits.But then when you realize the two top wireless providers, AT&T and Verizon, subsidize each iPhone by $620… the numbers make sense I suppose. Still, that isn’t the only shocking thing about the company. With the iPhone 5 expected to be introduced tomorrow, the device is projected to sell as many as 10 million iPhones by the end of September alone. The most interesting stat of all? If all goes well as projected, Apple’s new iPhone could contribute as much as a half a percentage point to the U.S. economic growth. No doubt, this device is truly America’s leading mobile device of the decade.

This was posted 2 years ago. It has 0 notes.